Opportunities & Challenges in beverage sector in 2024

Opportunities and challenges that are likely to influence the food and beverage sectors in 2024. Sustainable and ethical sourcing, brand transparency and accountability, private label brand growth, the continued rise of regenerative, and investment in living incomes and wages to be major drivers of shoppers’ and businesses decisions over the next year.


Predicted trends in 2024:

1. Commitment to sustainability with integrity will outperform competitors.

2. ‘Regenerative’ will be the leading buzzword.

3. Transparency and data integrity.

4. Prioritize living incomes and living wages.

5. Private label brands will continue growth


Businesses, governments and other industry leaders must step up when it comes to creating a viable future for farmers and workers around the world.


Source: Fairtrade America (Extracts), Courtesy: Tea Exporters’ Association Sri Lanka

About F&W

Forbes & Walker was set up in 1881 as a partnership between James Forbes and Chapmen Walker. Although there is no actual record of the date on which it was established the very first cash book, still in the possession of the Finance Director, indicates the brokerages were earned from 1st August 1881. In Sir Thomas Villiers' book “Mercantile Lore” the date of establishment of Forbes & Walker has been put down      Read More...

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